BA (Hons) / BSc (Hon) Business and Marketing
Your Pathway to Corporate Success
This degree equips you with the essential attitudes, skills, and competencies demanded by today’s dynamic business world. You’ll develop into a versatile professional ready to thrive in any corporate environment.
Why Marketing Expertise Matters:
In our digital age, marketing professionals have become indispensable to every organization. This program cultivates the strategic mindset modern businesses need, blending creative thinking with analytical rigor.
Core Competencies You’ll Master:
Strategic Vision: Develop forward-thinking approaches to market challenges Persuasive Communication: Craft compelling messages across platforms Creative Problem-Solving: Generate innovative solutions to real business needs
Deep-Dive Learning Areas:
Brand development & management
Cutting-edge market research techniques
Consumer psychology & behavior analysis
Integrated public relations strategies
“The program transformed how I approach business challenges – I now see opportunities where others see obstacles.” – Alumni, now Brand Manager
Career-Ready Benefits:
- Practical skills from day one
- Industry-aligned curriculum
- Portfolio of real-world projects
Business & Marketing Degree Structure
Year 1
Business Environment
Business Skills
Economics for Business
Business Finance
Year 2
Legal Aspects of Business
Managing Human Resources
Principles and Practice of Marketing
Marketing Communications
Year 3
Consumer Behaviour
Business Strategy
Digital Marketing
Major Project
Career Specializations
Advertising and Sponsorship
Brand and Product Management
Digital Marketing
Key Details
UCAS: 104 UCAS tariff points (Code: NN15)
Duration: 3 years (standard) or 4 years (with foundation)
Mode of Study: On-campus (London)
Assessment: Coursework, group assignments, activity-based assignments, exams