BA / BSc(Hons) Event Management
Industry Overview
The dynamic global events sector contributes £39.1 billion annually to the UK economy, creating demand for skilled professionals who combine:
Strategic business acumen Practical event delivery expertise Community engagement skills
Beyond immediate economic impact, major events:
Showcase destinations to international audiences
Stimulate long-term investment and tourism
Create platforms for cultural exchange
Programme Distinctiveness
This degree uniquely blends:
Academic Rigour
Core business theory (marketing, finance, operations)
Event-specific modules (planning, risk management, digital strategies)
Practical Application
Live event projects with industry partners
Venue management simulations
Digital event platform training
Career Development
Portfolio-building through real client briefs
Professional mentoring scheme
Sector-specialised employability workshops
Key Learning Outcomes
Graduates will demonstrate:
Strategic Planning
Design events that align with organisational objectives
Evaluate ROI for stakeholders
Operational Excellence
Budgeting and resource allocation
Risk assessment and contingency planning
Digital Innovation
Hybrid event production
Audience engagement technologies
Leadership Capacity
Team motivation techniques
Crisis management protocols
“Our students regularly deliver events for London Marathon, COP28 satellite programmes, and L’Oréal product launches.”
Industry Validation
Curriculum developed with:
The Events Industry Alliance
Association of Event Venues
VisitBritain business events team
Employment Rates
92% of 2022 graduates secured event roles within 6 months in:
Corporate event management
Festival production
Destination marketing
Professional Advantage
All students receive complimentary Institute of Hospitality membership, benefiting from:
Industry networking events
Professional development resources
Exclusive job opportunities
Mentorship programmes
Course Structure
Year 1: Sector Foundations
Global Hospitality & Events Landscape
Academic & Professional Development
Service Excellence Management
Financial Literacy for Events
Year 2: Operational Expertise
End-to-End Event Planning
HR Strategies for Service Industries
Marketing for Experiences
Creative Event Design Principles
Year 3: Strategic Leadership
Global Events Management (15 credits)
Venue Operations Mastery (15 credits)
Business Growth Strategies
Live Industry Project
Capstone Research Project
Learning Experience
Assessment Methods:
Practical event plans (35%)
Venue management simulations (25%)
Marketing campaigns (20%)
Examinations (20%)
Innovative Teaching:
Virtual Event Platform training
Crisis scenario workshops
AI-powered audience analytics
Entry Requirements
Standard Entry:
104 UCAS points (e.g. BCC)
BTEC DMM/IB 24/Scottish Highers BBCCC
Flexible Entry:
Mature applicants with relevant experience
5 GCSEs (grade C/4+) including English & Maths
IELTS 6.0 for international students
Holistic admissions process considering all applicant strengths
Career Pathways
Immediate Roles: Corporate Event Producer Destination Experience Manager Festival Operations Coordinator Hospitality Brand Manager
Graduate Employers:
The ACC Liverpool Group
IMG Events
Sodexo Live!
VisitEngland
Further Study Options:
MSc International Events Management
MBA in Hospitality Leadership
Why This Programme Stands Out:
Institute of Hospitality partnership – Early professional network access
15-credit intensives – Deep dives into specialist areas
Tech-integrated learning – Prepares for digital-first events
Live project element – Real client experience before graduation
“Our students have delivered events for London Fashion Week and UEFA Champions League hospitality programmes.”